How to map out your email marketing strategy for 2021?

If one of your priorities is to build and grow that email list. Then make sure to dedicate and schedule enough time in your busy schedule that’s solely spent on mapping out your email marketing strategy.

“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

Stephen Covey

Not sure how to do that?
Know that it’s never too late to do it. But it’s even better if you pre-plan it.

What is the key to mapping out your email marketing strategy?

It’s thinking ahead.
And answering a simple question: What do you want to accomplish in your business in 2021?

Yes, I know what you’re thinking now. You’re asking:
But isn’t email marketing dead?
Shouldn’t I focus on Facebook, Tik-Tok, YouTube or Instagram?

Well, every couple of years this rumour spreads, but just take a look at your inbox. Go on, check it now.

How many emails did you get today? This week?
How many came from companies you bought from?
Or from email lists you’re signed up for?

Email is not dead. It’s very much alive, and it’s gaining an even stronger foothold:

‘Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024.’

(Source: Statista)

Let that sink in.

In just a few years, it’s predicted there will be 4.48 billion email users. That’s a huge potential market, even if your slice of the pie will be smaller based on your business niche.

Email remains a powerful marketing tool for your online business

So, today I brought you these 6 simple steps that you can do for your email marketing success.

How to map out your email marketing strategy in 6 steps?

  1. Revisit your ideal audience profile and update it if necessary. If you don’t have an ideal audience profile yet, now is the time to create one.

  2. List frequently asked questions that you got from your clients and followers during 2020. Alternatively, take a look at Facebook group chats to see what your ideal clients might be asking from your competitors.

  3. Think about what problems do they have that can be solved by your product or service?

  4. Take note of all major holidays (and also fun, unofficial holidays!) that you can link to your business.

  5. Decide when you want to run special promotions during the year. Try to think outside of the box and for example, plan to offer a popup sale on your business birthday.

  6. Last but not least, grab a physical—or digital—calendar and start pre-planning your content for the upcoming year.

It’s pretty straightforward, isn’t it?

OK, I hear you now saying:
But Petra. How do I even start with coming up with an ideal client profile?

Me:
No worries, I got you covered.

If all this sounds too overwhelming or vague to your taste, let me recommend you The Beginner-friendly guide to marketing through email. In this 63-page guide, broken down into five digestible sized chapters, I walk you through the core steps on how to set up and refine your email marketing game plan. You can buy it on my sister-page, ARRA design studio.

How can this guide help you with your email marketing strategy?
Let’s see what Marva said about her recent purchase:

Setting up email campaigns can feel super intimidating, but not with this guide. The Beginner-Friendly Guide to Marketing Through Email walks you through step by step how to effectively connect with customers, clients and your community. Essentially, all you’ve wanted to know about email marketing is in here. Plus, the easy to follow worksheets will have you taking action and moving forward. In no time, you’ll be ready to hit send!

— Marva Smith
Chief Strategist

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top