As a small business owner, you know that year-end holiday sales are crucial for your business. With the proper preparation, you can make the most out of this period and boost your sales.
But where do you start?
One essential step is to clean your email list.
Even if you’re using a powerful email marketing tool like Flodesk, you may still have inactive subscribers on your list who are no longer engaging with your content. That’s why it’s essential to identify these disengaged subscribers and take action to re-engage them or remove them from your list.
Here’s a quick walkthrough to help you clean your email list and prepare for the year-end holiday sales.
The four steps of email list cleaning
Step 1: Identify disengaged subscribers
The first step is to identify subscribers who are no longer engaging with your content.
Who are they?
Well, if a subscriber hasn’t opened or clicked on any of your emails in the last few months, they can be considered disengaged.
Step 2: Create a re-engagement email
Once you’ve identified your disengaged subscribers, it’s time to create a re-engagement email. This email should encourage your subscribers to engage with your content again in a meaningful and measurable way.
Try to get them to reply back to your email or at least prompt them to take an action that’s more than simply clicking a button link in your email.
Step 3: Send the re-engagement email
Send your re-engagement email to your disengaged subscribers and track their engagement. It’s important that you don’t measure their engagement simply based on email open or click rates, as they are not as reliable as you think.
Step 4: Remove those who remain disengaged
If a subscriber still doesn’t engage with your re-engagement email, remove them from your list. This will help you keep your email list clean and ensure you’re only sending emails to subscribers interested in your content.
Following these steps, you can clean your email list and prepare for the year-end holiday sales.