If one of your business goals for this year is to grow your email list, you’ve made the right decision. And the best way to achieve it is to offer something in exchange when people sign up to your email list.
Yes, I’m talking about a lead magnet or freebie.
Offering them something for free that immediately solves a problem they have and seamlessly connects to your product or service offerings is a huge win-win.
How to develop such lead magnet ideas?
I’m glad you asked! Here are a few tips to get you started on your next freebie.
A good lead magnet source are your existing clients.
Take a look at your email correspondence with your clients and customers.
- What are the problems that your products or services solve for your customers?
- What are their frequently asked questions before hiring you and working with you?
Could you perhaps create something around those topics? Something that could introduce you to them, show them your expertise and commitment to help. Something that can pave the way to convert them via your welcome and nurture sequences.
Facebook groups are a real gold mine when it comes to collecting freebie ideas.
If you’re in the early phases of your business and don’t have many clients yet, join Facebook groups where your ideal clients hang out. Listen to those groups’ conversations and note down what problems they talk about that you could solve with your products and services.
Make sure to use the search bar feature in the Facebook group and use keywords that imply people were looking for help, like: ‘help‘, ‘assistance‘, ‘recommendation‘.
For example, if you’re creating websites professionally, use key phrases like ‘website‘, ‘WordPress‘, ‘plugin‘, ‘embed‘, ‘Showit‘.
You get the gist.
Remember to use all your social media channels when brainstorming on your lead magnets.
Are you active on social media platforms? Create a poll and ask four followers directly for their inputs. Alternatively, create a survey—let’s say with Typeform—and gather feedback from your social media followers or website visitors.
If you use polls or surveys, make sure to phrase your questions in a way that helps you with the freebie creation process later. That is, also include open-ended questions that require them to type in their answer in their own words. Use these inputs in your lead magnet copy, lead magnet title, and landing page and promotional materials.
If they see their own words in your freebie content, and if they can resonate with it, that’s the surest way to get them signed up to your email list.
Do you use freebies, lead magnets in your email marketing strategy?
What is the best freebie that you’ve ever received?
Let me know in the comments.
