Email marketing

The best ways to segment your email list

Segmenting your email list allows you to categorise your subscribers based on various criteria, which helps you send them highly relevant content. I show you seven segmenting options that you can leverage in your email marketing strategy.

What format should you choose for your freebie?

When it comes to creating your freebie, there are a lot of formats to choose from. To help you find the best one for your business, I reveal in this post the most commonly used lead magnet formats based on answers from fellow small business owners.

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