I brought you a marketing strategy you can use if you don’t want to discount your products or services for the holidays. But you still want to offer something to your followers and prospects. Run a sweepstake to attract the right leads and increase email subscribers to your list.
Cherry-pick from this infographic list of 33 lead magnet ideas to explode your email list. Then pick a freebie format that helps establish you as an expert in your field and fits into your overall marketing plan.
Segmenting your email list allows you to categorise your subscribers based on various criteria, which helps you send them highly relevant content. I show you seven segmenting options that you can leverage in your email marketing strategy.
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