Segmenting your email list allows you to categorise your subscribers based on various criteria, which helps you send them highly relevant content. I show you seven segmenting options that you can leverage in your email marketing strategy.
When it comes to creating your freebie, there are a lot of formats to choose from. To help you find the best one for your business, I reveal in this post the most commonly used lead magnet formats based on answers from fellow small business owners.
When you finally gain traction and people start signing up for your email list, the last thing you want to see is them unsubscribing later. But let me give you my two cents why the unsubscribe link is actually your best friend when it comes to email marketing.
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