Segments look simple in Flodesk. Until you realize most people are setting them up in a way that quietly limits what they can do. Here’s what segments actually are, where the common mistakes happen, and what a clean structure looks like for a service-based business.
How Flodesk Segments Work (And Why Most People Set Them Up Wrong) Read More »
Your domain can be authenticated and warmed, and your emails can still land in spam. Here’s how sender reputation actually works, what damages it, and what to check before it costs you your Black Friday sends.
Why Your Flodesk Emails Land in Spam (Even When Everything Else Looks Right) Read More »
A Flodesk migration can go smoothly. It can also create problems that don’t show up until weeks later. Here’s what typically goes wrong when people do it on their own.
What Can Go Wrong During a Flodesk Migration If You DIY It Read More »
A low open rate can mean a lot of different things, from subject lines to Gmail’s Promotions tab to a list that’s quietly aged out. Here’s a full breakdown of what causes it and exactly where to check each one in Flodesk.
Why Your Flodesk Open Rates Are Low, and What Actually Fixes It Read More »
Authentication alone isn’t enough for a new or recently changed sending domain. Here’s what domain warming actually means, who needs it, and why summer is the right time to do it before your list gets busy for the holidays.
Domain Warming for Flodesk: How to Build Sender Reputation Before Black Friday Read More »
A Flodesk workflow that’s running and a workflow that’s actually doing its job are two different things. Here’s how to tell which one you have.
Flodesk Workflows Explained: What They Are and How to Know If Yours Are Set Up Correctly Read More »
Flodesk Studio just opened to everyone and it is free while in beta. Here are my honest first impressions as someone who got hands-on with it early, including what I loved, what I would improve, and a workaround that makes manual editing much easier.
My honest take on Flodesk Studio (a beta user’s first impressions) Read More »
There’s a lot of free Flodesk help online. So before you book a session, here’s how to know if you actually need one.
Is a Flodesk Consultation Worth It? Here’s How to Know Before You Book Read More »
Flodesk’s built-in A/B testing lets you send two subject lines and let the results decide. But knowing how to read those results is where the real value is.
How to A/B Test Subject Lines in Flodesk (And Actually Learn Something From It) Read More »
Six months of emails sent. Here’s how to find the patterns in your Flodesk analytics — and turn what you notice into a second-half plan.
How to do a mid-year email audit in Flodesk (and what to look for) Read More »
Flodesk’s calendar view makes it easy to see your full email schedule at a glance. But visibility is only useful if you know what to do with what you see. Here’s how to use it strategically.
If your emails are landing in spam, the design probably isn’t the problem. Here’s the technical setting most Flodesk users overlook — and how to check if yours is correct.
