As a small business owner, it can take a lot of work to come up with fresh and engaging content for your email newsletters and blog posts. You want to connect with your audience and keep them interested in your products or services, but finding the time and inspiration to create new content can be a challenge.
“The most popular AI chore for smaller businesses is creating content for marketing emails and advertising, with 47% of business owners saying they engaged in this practice.” [Source]
One option that many businesses are turning to is AI-powered tools to help generate content. But are AI tools really the answer to your prayers? Before you jump in, make sure you avoid these pitfalls.
1. Lack of authenticity
One of the biggest pitfalls of using AI tools is the lack of authenticity in the content. While AI tools can generate technically sound content, they may lack the personality and voice your audience expects from you. If you rely too heavily on AI-generated content, you risk losing the personal touch that sets your small business apart.
To overcome this pitfall, make sure you use AI tools as a supplement to your content creation efforts. The best way to do it is by using AI-generated content as a starting point only. And then add your own unique voice and personality to it. This helps ensure your content is authentic and resonates with your email subscribers and social media followers.
2. Lack of context
Another pitfall of using AI tools is the lack of context in the content. AI tools are great at generating content based on keywords and phrases you provide. Still, they may not understand the context of the content. This can lead to irrelevant or even offensive content to your customers.
You can overcome this pitfall by providing clear guidelines and parameters to your AI tool so that it understands
- your brand voice,
- target audience, and
- the context of your content.
This will help ensure that the content generated by the AI tool stays relevant and appropriate.
3. Lack of quality
A definite perk of AI tools is they can generate a lot of content quickly. But the quality of the content may suffer. AI tools can only generate content based on the data you give them. If the data is incorrect or incomplete, the content generated will also be inaccurate or incomplete.
To overcome this pitfall, provide accurate and complete data to your AI tool. Ensure the data is from reliable sources and relevant to your business so that the content generated by the AI tool is of high quality.
4. Lack of personalization
Finally, AI tools may not be able to personalize the content for your subscribers. Personalization is important because it helps build relationships with your customers and makes them feel valued.
You can overcome this pitfall by using AI tools with customer data and personalizing the content generated by the AI tool. This will ensure the content remains relevant and exciting to your customers.
So, should you, as a small business, use AI-powered tools?
I believe AI tools can be a great asset for small business owners looking to generate content quickly and efficiently. However, it’s essential to avoid the pitfalls listed above.
By using AI tools to supplement your content creation efforts, providing clear guidelines and parameters, ensuring high-quality data, and using customer data to personalize the content, you can use AI tools to create engaging and effective content for your customers.